Disney+ started getting strict about password sharing in Canada last year, and now it’s expanding the restriction to the US. According to The Verge, the streaming service has been sending out emails to its subscribers in the country, notifying them about a change in its terms of service. Its service agreement now states that users may not share their passwords outside of their household “unless otherwise permitted by [their] service tier,” suggesting the arrival of new subscription options in the future.

The Verge says Disney+ told subscribers that they can analyze the use of their account to “determine compliance,” though it didn’t elaborate on how its methods work exactly. “We’re adding limitations on sharing your account outside of your household, and explaining how we may assess your compliance with these limitations,” Disney+ reportedly wrote in its email. In its Service Agreement, the service describes “household” as “the collection of devices associated with [subscribers’] primary personal residence that are used by the individuals who reside therein.” The rule already applies to new subscribers, but old ones have until March 14 to feel its effects.

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    10 months ago

    What does surprise me is that people actually pay their own subscription for these platforms. Netflix had a win in profit/revenue. I’m surprised that these people did not go for the Piracy method even though, they complain about:

    Most people don’t like change. Maybe they have a habit of switching on Netflix daily during dinner or something. There’s also a big “Netflix” button on their remotes and their TV’s homescreen, which serves as a constant reminder. They probably even have the app on their phones. All of this leads to mental conditioning and addiction, it’s now a part of their daily lives. Humans are a creature of habit, and it’s hard to break out of a routine ingrained over several years.

    Piracy could be a option for some people, but it’s still either too technical, or not as convenient, for the average Joe. Sure, there are even websites you could simply go to without installing any app, but most people won’t bother with that - they just want to hit a single button on their remote/TV and watch something, without needing to go to some website, a website which may eventually stop working.

    You’ll find that most people would prefer to take the path of least resistance, even if it means paying (more) money. Don’t forget that even pirates may sometimes pay money to make things easier - eg usenet/seedbox/debrid users - and that’s simply because they too would prefer to take the path of least resistance, even if it means being in the ironic situation of paying to watch pirated content. So it’s not too hard to imagine why normal people would just prefer to cough up the extra cash for Netflix and continue with their lives, routines unchanged.

    • the post of tom joad
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      10 months ago

      My mother in law is like this. She has cable and she’ll never, never get rid of it. She’ll just browse for huge chuncks of time thru the long, long list of channels (including shipping, music, spanish, and many of which aren’t even available or are pay per view). The act of browsing the crappy ui itself is soothing to her (fucking maddening to me but w\e).

      I think she has fond memories of watching cable news and such as a family when she was a child. It’s the only thing that makes sense because she’s alwayscomplaining about the price but refuses to cut the cord. Nothing other than rose- colored glasses could account for her behavior that i can fathom.