• @[email protected]
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    227 months ago

    Bit late to the party, must be a combination of language barrier and declining effectiveness of ads on a dying platform.

    • @[email protected]
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      37 months ago

      it’s a meme in the marketing community to ask “what’s the ROI on brand awareness”

      there is no demonstrable “effectiveness” - you’re just ensuring that enough people know your brand.

      • @[email protected]
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        7 months ago

        By that exact metric Twitter is declining. Less twitter users, less engagement, less return on investment for ads on the platform. That said, the decline is only something like 360M to 330M over a few years, not a huge deal.

        A caveat to this is most ads go through an automated bidding process similar to Google’s advertisement, and the companies only pay per ad seen by a user.