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[email protected]English • 1 year ago

Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"

www.gamesradar.com

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Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"

www.gamesradar.com

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[email protected]English • 1 year ago

Michael Douse says marketing straight-up "doesn't work" anymore

This has some really interesting implications that are not restricted to gaming.

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6•1 year ago
Everyone at Google will think this a challenge. Wrong step to take.

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