Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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    16 months ago

    My wife and I recently started watching that. Skipping the first 6 minutes of episodes because we don’t need to meet all the drivers again, skipping at every commercial break because I don’t need to see what’s coming up or what we just watched…