cross-posted from: https://lemmy.ml/post/5431344

The enshittification of the internet follows a predictable trajectory: first, platforms are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. It doesn’t have to be this way. Enshittification occurs when companies gobble each other up in an orgy of mergers and acquisitions, reducing the internet to “five giant websites filled with screenshots of text from the other four” (credit to Tom Eastman!), which lets them endlessly tweak their back-ends to continue to shift value from users and business-customers to themselves. The government gets in on the act by banning tweaking by users - reverse-engineering, scraping, bots and other user-side self-help measures - leaving users helpless before the march of enshittification. We don’t have to accept this! Disenshittifying the internet will require antitrust, limits on corporate tweaking - through privacy laws and other protections - and aggressive self-help measures from alternative app stores to ad blockers and beyond!

  • @[email protected]
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    699 months ago

    The internet will always have many niche places, but overall it can’t escape late stage capitalism.

  • @[email protected]
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    549 months ago

    A good search engine would be nice to have (again). How come even duck duck go or other (free?) search engines are also so bad now?

    • @[email protected]
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      399 months ago

      Because operating a search engine is expensive. I personally use Kagi and love it, but that’s $10/month for unlimited searches.

      • pensa
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        9 months ago

        I tried the 100 free searches from Kagi and compared the results to DDG. In almost every search the results were the same. Even the order. I think the real benefit to Kagi is the lack of ads and tracking, tha’s all.

        I think the real reason search sucks these days is the AI they put between you and what your looking for. It’s no longer searching for what you typed, it’s searching for what it thinks you want.

        • @[email protected]
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          139 months ago

          The huge benefit of Kagi is that they allow you to customize results and blacklist SEO spam or deprioritize sites you don’t care about in your results. Out of the box, I’ve had a similar experience with the results being very similar to DDG, though. Over time, I suspect it’d be a better overall experience, but that’s hard to judge in 100 searches.

          I’ve been on the fence whether that’s worth the cost to me, but I’ve been increasingly leaning toward biting the bullet.

          • pensa
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            39 months ago

            Thanks for your comment. Those are some useful features that I would not have known about otherwise. I’ll give it another try.

          • @[email protected]
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            39 months ago

            I’ve been giving it a go, too. It does seem to be a bit better overall, with customized site priorities being the coolest part.

            I think I could get on board for 5 bucks, but a tenskee a month is something I’ll look at twice whenever I take a critical look at the subscriptions.

            • @[email protected]
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              29 months ago

              I’m test driving it right now too. The subscription cost is easier to spend when you envision taking that $10 away from Google and giving it to kagi.

              • @[email protected]
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                19 months ago

                True. I get weird with caps, but maybe 300 would be reasonable. I’ll definitely consider that when the trial runs dry!

                • @[email protected]
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                  29 months ago

                  I thought i would use more, but i am averaging 2.5 per day which will be just fine. When/if you run out for the month you can always pass “!ddg” into it because its free and doesnt count against you.

      • @[email protected]
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        219 months ago

        Noooo no more subscriptions please. Can we please go back to one time payments for apps/services?

        • Lith
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          169 months ago

          I understand hating subscriptions but in this case a one time payment would require Kagi to continually gain an increasing number of members for eternity or run out of operating money and shut down. You could hope for something donation-based like most Lemmy instances, but just expecting other users to cover your costs is selfish. There’s a difference between asking your users to at least pay what they’re costing you and rent-seeking with things that don’t or shouldn’t cost you a dime to provide. Subscription services have existed for a very, very long time (see: any government that collects taxes), it’s only recently and due to greedy trends that they’ve been becoming a nuisance.

          If you want to empower your own sense of privacy and security, you’ll need to accept that you’ve been paying for services with your data or supposed ad views for decades, and some of those services cost money to run.

          • @[email protected]
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            19 months ago

            They could offer both 10$a month or a larger (ex 240$) lifetime buy and give people a choice

            I believe Sirius did this and it was a huge boon to their cash flow

        • @[email protected]
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          89 months ago

          I agree that subscriptions for apps becoming the norm is pretty terrible. You should just be able to pay once and use the version you paid for forever, and optionally upgrade to a newer version for a price.

          But Kagi is a service. You using their search actively costs them money, so they wouldn’t only not gain any money from you after your one-time purchase, but actually lose money.

          • @[email protected]
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            29 months ago

            That’s not my problem, change the business model away from subscriptions. I will never support the subscription model for literally everything now.

            • @[email protected]
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              29 months ago

              So don’t subscribe. It’s that simple. Did you pay a one-time fee for electricity as well?

              • @[email protected]
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                19 months ago

                Do I pay for Google? Do I pay for Wikipedia? Do I pay for Signal messaging? Do I pay for email? No, I pay for none of that. I pay for internet already, stop making me pay for every little website or app I use as well.

      • @[email protected]
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        69 months ago

        Have tried it and seriously didn’t see any difference between it and Google or duck duck go…

        How come Duck duck go was close to Google when Google was really good, bug now both of them are serving just crap? Are we sites getting better at climbing the ladder?

        • @[email protected]
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          109 months ago

          Duck Duck Go just uses Bing’s results. (Startpage uses Google’s.) There’s only a handful of search engines actually crawling the web so it doesn’t take much for all the search sites to suddenly suck at the same time.

        • @[email protected]
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          39 months ago

          Kagi currently uses Google and Bing in addition to their own index to serve you search results. They’ll likely only use their own index once it’s complete enough to be a replacement, as the API costs they pay to Google and Bing are not sustainable even with paying customers.

          The advantage of Kagi being paid as opposed to being ad-supported is that you get unbiased results, or results with your own bias applied. You can set ratings for domains where you can set their priority in search results or even outright block them.

          You can also setup redirects with regular expressions, so you could redirect youtube.com to piped.video for example.

          And sure, you can emulate some of these features (like blocking sites from search results and redirects) using browser add-ons, but with Kagi this is integrated right into the search query, and as it’s all server-side it works on all your devices. It’s just very convenient.

          Search always used to be free so I get that people find it discomforting having to pay $10/month for it (there’s also a $5/month plan with 300 searches instead of unlimited), but $10/month for something I use dozens of times per day seems like a no-brainer to me.

          • @[email protected]
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            39 months ago

            If it was better, which I do not think it is, I’d consider it. Actually I already did and got my hopes up BTW.

      • @[email protected]
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        39 months ago

        I am in my kagi free trial period and like what i see so far. I already added credit to my account to subscribe once i use my free 100 searches.

    • HidingCat
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      129 months ago

      Just want to add, people are also not putting much content online in the way they used to. Between the want to monetise (which leads to ad-filled SEO sits or YouTube channels), or the dopamine-hit of getting likes, content is getting harder to find as well (the latter tends to be in walled gardens that search engines don’t get to index).

      • @[email protected]
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        29 months ago

        While you are correct in that there is less real (people generated or organic) online content available to index, I think the search engines do harbor some of the blame because they push the content that is profitable. One only need to look for product recommendations to see this. If you search for ‘best waffle irons’ you will only get SEO generated contented as it is more profitable. You have to explicitly add reddit to your search to get something resembling a real opinion.

      • @[email protected]
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        119 months ago

        DuckduckGo is basically a frontend for bing with some privacy marketing added to it. It still sends microsoft trackers. They are all so bad because of enshittification.

        Google and bing are here.

        Abuse users to benefit business customers

        • @[email protected]
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          79 months ago

          This is not correct. I think what you maybe referring to is an older dig by Brave and brave redditors when they noticed DDG were allowing MS trackers in specific cases.

          DDG explained that it was difficult to resolve due to the way MS engages cross-site tracking but it has since been rectified.

          Also, research has proven this was not some shady deal between MS and DDG.

          https://www.reuters.com/article/factcheck-duckduckgo-gates-track-idUSL1N3792HE

          • @[email protected]
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            39 months ago

            This is not correct. While you may be correct about DDG not sending tracking to MS currently they do have a history of doing that. That does not change the technical fact that DDG is a frontend for Bing with a privacy focus, therefore they are just as subject to enshittification as Bing because their results are Bing results with a different User interface. DDG may be better from a privacy perspective than Bing but they are still subject to enshittification.

            • @[email protected]
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              29 months ago

              Why are you lying? I literally shared a well-researched article disproving your statement.

              • @[email protected]
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                19 months ago

                I am not lying. You are nitpicking a piece of my argument and then surmising that the rest of my argument doesn’t hold. The details of if they are currently blocking tracking is largely irrelevant to my point. I agree with you but you are misdirecting my words into your own ideas.

                • @[email protected]
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                  29 months ago

                  No that’s what you’re doing. I fucking posted evidence you’re wrong and you’re ignoring it.

      • FauxPseudo
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        39 months ago

        Well, the thing that gets me all the time is that you can no longer “-” a word. I’m frequently looking for stuff that doesn’t contain a word. That feature is completely gone now.

    • @[email protected]
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      19 months ago

      I am look at Kagi but everyone is calling me crazy for paying for a search engine. I am using Bing at work right now because Google is fucking useless, so I might be out of options.

      • @[email protected]
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        19 months ago

        I tried it like some months ago and I didn’t get better results. Check it out its free for a bunch of searches (or it was).

  • @[email protected]
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    399 months ago

    We should get paid a portion of the revenue generated by our collective data along with the ability to opt-out completely. If they our data is a commodity to them we should be able to sell it.

  • @[email protected]
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    309 months ago

    If you wanna fix this, there needs to be more incentive for people to develop open source software. It doesn’t have to be created by individuals either. Organizations and nonprofits can be used to make basic services for the Internet, like utilities. Or this could be a government agency. There is already talks of classifying Internet access as a utility instead of leaving it to private ISPs. This would be a step beyond that but could be done first.

    • @[email protected]
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      119 months ago

      Monetary donations help a ton. Even a few bucks. I always pay for FOSS projects I enjoy and use.

    • @[email protected]
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      449 months ago

      Reposting from [email protected] in [email protected]

      Here’s an AI outline because this was actually a good talk:

      How Platforms Die
          The speaker introduces the concept of platform decay or “enshittification” and how it leads to the death of internet platforms.
              He defines platforms as firms like Uber, Amazon, and Facebook that connect users and business customers.
          He outlines a 3-stage process called enshittification where platforms:
              Are initially good to users
              Abuse users to benefit business customers
              Eventually abuse business customers to only benefit shareholders
          This results in the platform becoming a “pile of shit” that dies.
      
      Facebook Case Study
          He uses Facebook as a case study of enshittification’s 3 stages:
              Initially attracted users by promising privacy protections and custom feeds
              Then broke promises and sold user data to advertisers and flooded feeds with publisher content
              Finally, reduced value to users and fees for publishers to extract all value for shareholders
                  This led to an angry user base and brittle equilibrium
      
      Causes of Enshittification
          Lack of Competition
              Weak antitrust enforcement has allowed consolidation across industries
              Companies can use predatory pricing to undercut competitors
              Mergers eliminate competition
                  Example: Google relying on acquisitions rather than in-house innovation
          Unrestricted “Backend Tweaking”
              Tech platforms control the algorithms and systems behind their products
              They can arbitrarily change these to alter user experiences
                  e.g. Facebook reducing visibility of publisher content in feeds
              Done without transparency, oversight or accountability
          Bans on Reverse Engineering
              Laws like DMCA 1201 and CFAA criminalize circumventing DRM and terms of service
              Makes it illegal to reverse engineer platforms to enable interoperability
              Tech companies use IP laws to prevent modding and adversarial interoperability
                  e.g. Apple using IP laws to prevent iOS modding
      
      Solutions
          Strengthen Antitrust Enforcement
              Block anti-competitive mergers
              Break up existing tech giants
          Pass Privacy, Labor and Consumer Protection Laws
              Comprehensive federal privacy laws with private right of action
              End worker misclassification through gig economy
              Apply consumer protection standards to platforms
          Allow Adversarial Interoperability
              Roll back laws criminalizing modding, reverse engineering
              Use government procurement to incentivize open ecosystems
              Appoint special masters to oversee platform legal threats
          Keep Interoperators in Check
              Bind interoperators to the same privacy, fair trading and labor laws
              Determined through democratic process vs corporate policy
      
      Conclusion
          We need to prepare and spread these policy ideas to capitalize on the next crisis
          Efforts are underway to enable a better internet through this approach
      
      • @[email protected]
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        79 months ago

        The steps to fix this might as well say have Jesus come to life and fix it all… It’s depressing, but there is zero chance of any of that happening… Nevermind all of it.

        Our best bet is for consumers to fight back with their wallets, but people are on average too stupid to even understand how they are being fleeced. We’re fucked.

      • @[email protected]
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        29 months ago

        Thanks. Here’s a slightly easier to read on mobile non-monospace paste:

        How Platforms Die The speaker introduces the concept of platform decay or “enshittification” and how it leads to the death of internet platforms. He defines platforms as firms like Uber, Amazon, and Facebook that connect users and business customers. He outlines a 3-stage process called enshittification where platforms: Are initially good to users Abuse users to benefit business customers Eventually abuse business customers to only benefit shareholders This results in the platform becoming a “pile of shit” that dies.

        Facebook Case Study
            He uses Facebook as a case study of enshittification’s 3 stages:
                Initially attracted users by promising privacy protections and custom feeds
                Then broke promises and sold user data to advertisers and flooded feeds with publisher content
                Finally, reduced value to users and fees for publishers to extract all value for shareholders
                    This led to an angry user base and brittle equilibrium
        
        Causes of Enshittification
            Lack of Competition
                Weak antitrust enforcement has allowed consolidation across industries
                Companies can use predatory pricing to undercut competitors
                Mergers eliminate competition
                    Example: Google relying on acquisitions rather than in-house innovation
            Unrestricted “Backend Tweaking”
                Tech platforms control the algorithms and systems behind their products
                They can arbitrarily change these to alter user experiences
                    e.g. Facebook reducing visibility of publisher content in feeds
                Done without transparency, oversight or accountability
            Bans on Reverse Engineering
                Laws like DMCA 1201 and CFAA criminalize circumventing DRM and terms of service
                Makes it illegal to reverse engineer platforms to enable interoperability
                Tech companies use IP laws to prevent modding and adversarial interoperability
                    e.g. Apple using IP laws to prevent iOS modding
        
        Solutions
            Strengthen Antitrust Enforcement
                Block anti-competitive mergers
                Break up existing tech giants
            Pass Privacy, Labor and Consumer Protection Laws
                Comprehensive federal privacy laws with private right of action
                End worker misclassification through gig economy
                Apply consumer protection standards to platforms
            Allow Adversarial Interoperability
                Roll back laws criminalizing modding, reverse engineering
                Use government procurement to incentivize open ecosystems
                Appoint special masters to oversee platform legal threats
            Keep Interoperators in Check
                Bind interoperators to the same privacy, fair trading and labor laws
                Determined through democratic process vs corporate policy
        
        Conclusion
            We need to prepare and spread these policy ideas to capitalize on the next crisis
            Efforts are underway to enable a better internet through this approach
        
  • @[email protected]
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    269 months ago

    We need more than this.

    We need a way to make sure that the internet can’t be owned, physically.

    We need some kind of easy to use and fast and robust open source alternate internet that we can all use.

    Something that somehow costs nothing to run, that has enough storage and bandwidth for everyone and everything.

    Something that has interoperability built in. Every platform should confirm to openid or openauth or activitypub or something like that.

    And you know what? we have the technology!

    We all have spare devices lying around. Old PC’s, old laptops, old phones - they could all be running some kind of node in a distributed platform of some kind of open source AWS equivalent, and let anyone host anything and post anything without getting ad-raped or data stolen.

    It’s a pipe dream of mine, and I’m sure others… but with a will and a movement we could just take it all back, all at once.

    • Rouxibeau
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      9 months ago

      and let anyone host anything

      That’s how they’ll spin the legislation to ban it:

      Pedophiles and terrorists use that service!

      Side note – I wanted to use ‘X’ instead as a variable above, but Musk ruined that.

    • @[email protected]
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      39 months ago

      Search for Locutus, it’s very similar to what I’ve been imagining, only real (well, not yet, it’s a project).

  • @[email protected]
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    9 months ago

    That was such a great video. I highly recommend everybody listen to it (there is no visual presentation so listening is enough). Great content, great delivery.

  • @[email protected]
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    169 months ago

    To stop enshitification we have to kill all advertising and marketing of products online. Make the net as hostile as possible to people trying to capitalize on it.

  • @[email protected]
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    169 months ago

    While I don’t know how well it will work, nor if the implementation is even fully possible, I like the idea of Yep.

  • @[email protected]
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    149 months ago

    I tried to find the video on PeerTube, from the end users perspective I think we should encourage others to choose community over corporate and use platforms like PeerTube to post these videos instead of YouTube (Alphabet).

  • @[email protected]
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    129 months ago

    I get the idea, but I also don’t want to go back to the days when BestGore and LiveLeak were around either, you know

    • @[email protected]
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      659 months ago

      Illegal content will still be illegal, no one is promoting criminal activities in this talk. Privacy and safety do not have to be mutually exclusive.

    • @[email protected]
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      459 months ago

      Hahahaha. “Go back to”?

      Just because you don’t know what they are called today doesn’t mean those sites stopped existing. Shock and gore sites have been part of the Internet for a long time because they fill a human desire, same as porn and gambling and anything that makes your brain think you’re being naughty enough to hand out that sweet dopamine reward.

      • @[email protected]
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        39 months ago

        Watching people die fills a desire to who?

        I can’t possibly imagine the kind of person that would think watching people die is somehow on par with whacking off, and gambling? I mean did you really just compare whacking it and playing slots in Vegas to watching someone get killed?

        • @[email protected]
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          129 months ago

          You should do some reading on humans and violence as entertainment. It’s been a part of civilization since the beginning, homie.

        • @[email protected]
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          129 months ago

          Teenagers, adrenaline junkies, other thrill seekers of all sorts. People jumping out of airplanes is a popular hobby worldwide and so is controlled falling down snow-covered mountains. People get happy doing weird stuff, what can I tell you?

        • @[email protected]
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          19 months ago

          Sick fucks that’s who, and free speech absolutistes in here defending snuff like wtf. I want federation, but I still believe in moderation

    • @[email protected]
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      9 months ago

      What are you talking about? The internet is full of people being mangled in Ukraine or shot in police footage . If anything there is more death online now than before.

      • Zorque
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        129 months ago

        Yes, but right now their experience is carefully tailored by Facebook, Google, or reddit so they don’t have to experience them.

        • @[email protected]
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          19 months ago

          Exactly. By making the internet more welcoming to advertisers, in a way we also made it more easy going. I would rather not go back to the days where just scrolling opened you up to seeing gore, goatse, or worse.

          Like it’s valid to want good moderation. I think that’s all the other person was saying

    • bioemerl
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      119 months ago

      Why? If people want to see stuff, they should be able to see stuff. Who cares if some guy wants to see some random gory video?

    • @[email protected]
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      19 months ago

      I sure agree. Don’t know how your comment managed to become so reviled.

      I appreciate aggressive banning of obviously disgusting material from the communities I’m a part of. That’s why I’m part of them.

  • @[email protected]
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    19 months ago

    Just get people out of the equation if you want to stop this pattern.

    Seriously though, this is how every industry has developed throughout history.