Google might start charging for access to search results that use generative artificial intelligence tools. That’s according to a new Financial Times report citing “three people with knowledge of [Google’s] plans.”
Charging for any part of the search engine at the core of its business would be a first for Google, which has funded its search product solely with ads since 2000. But it’s far from the first time Google would charge for AI enhancements in general; the “AI Premium” tier of a Google One subscription costs $10 more per month than a standard “Premium” plan, for instance, while “Gemini Business” adds $20 a month to a standard Google Workspace subscription.
While those paid products offer access to Google’s high-end “Gemini Advanced” AI model, Google also offers free access to its less performant, plain “Gemini” model without any kind of paid subscription.
Oh no, if I don’t give them money, I won’t get LLM enshitification? The horror!
Paying for the privilege of using AI to sift through the vast bleak sea of AI generated garbage. What a time to be alive!
Something something they make us buy the cure for the disease they created?
Does that mean I can opt out? nice!
that doesn’t mean they would not feed your data to that LLM.
Good, that means they won’t try to force them on me.
They will absolutely try to force the paid feature on you. How many times have you seen the youtube premium prompt?
None
It’s been a long time since I’ve seen that… but I mostly watch YouTube through Grayjay, or on a browser with adblocking enabled.
I don’t have that blocked, and use the youtube website, so I see it at least once a week.
You don’t use any adblockers on YouTube?
I do, I just don’t have the premium prompt blocked
Ah, sorry, I didn’t realize that there was an ad-blocker that didn’t block the premium prompt.
I mean I have ublock origin and it still shows up between rows of videos.
Good news, in my opinion. I don’t think users see the value in of AI and so maybe sites will go back to catering to organic results instead.
Just kidding Google will just make the non-AI search experience so bad that people are forced to sign up for their AI subscription
It’s already bad, they don’t have to do anything to make it bad. The real issue will be if they try to make it so it’s AI or nothing.
Right?! I’ve switched to Duck Duck Go 🦆
My first thought was “thank God! Maybe I won’t have to scroll past their AI results to get to actual search results”.
Kagi needs better android integration. I hate searching ony phone now because I can’t use kagi easily.
Oh thank god, I’ll be able to avoid seeing it by just not paying.
You could also avoid seeing it by using a different search engine.
This means we won’t be getting the results we already get.
Or we are going to get the results we got when google was good, but with money.
“We ruin results until payments improve.”
Hopefully this will backfire and just push people to use alternative search engines. Unlike YouTube and other subscription services, Google Search doesn’t have any exclusive rights to content.
It will. 5, maybe 8 years ago, google mighta gotten this one over on us, but it’s way too late. I don’t even trust google search results anymore, haven’t used it to look up something in over a year. Maps, sure. Web search? Nahp.
I don’t even want those features for free, why would I pay for it? lol
“Pay for this thing you never wanted or you won’t get it!!!”
Oh no! Anyway.
I’m all for this!
It’s what basically every other AI tool wants to do, because building and operating LLM’s at this scale is horrifically expensive.
So let them do it. Those that want these tools will pay, and the 99.999% of people that don’t give a fuck about AI can just continue as normal.
Hell, if Google want to deshitify their search by removing the ML nonsense they’ve been loading into it for the last decade or so, even better! Let me pay for that too, and I’ll pay them exactly nothing.
Probably because they haven’t figured out a way to tie Ad-sense to an AI engine.
Good!
I don’t want AI feature, subscription lock sounds good to me.
Imagine me paying to give my data to feed their info beast. No thanks. I can run my own AI tools.
If I have to pay for Google, I’d rather pay Kagi.
