Deepfake celebrities begin shilling products on social media, causing alarm::Hanks and other celebrities have recently become targets of AI-powered ad scams.
“We didn’t see this coming.” - nobody.
Yea it’s a pretty bleak and dystopian future ahead. This next US election is going to be wild.
Not just in the US.
I can’t help thinking that there are easy solutions to this. Mainly because I don’t take any notice of advertising, at least not in the sense that AI makes a difference.
I have no other exposure to it aside from where it’s being pointed out, such as here.
What I do is things like this:
When the ad break comes on, press the mute button.
When I can’t do that, I overtly ignore the ads, eg I will talk over them or fein extreme annoyance of them, or sometimes I ridicule or attack them with exaggeration. Sometimes all at once.
I have always hated being invaded by direct advertising, and I push back against it. But I also don’t watch reality TV or read celebrity news. I don’t tend to listen to commercial radio or use anything by Meta or X.
Ad before a TV episode? Skip.
YouTube ads? ReVanced.
Internet browser ads? Adblock.
Who follows an actor on social media, what’s the point, haven’t people got anything better to do?
My favorite method is not give a single fuck about the opinion of any celebrity. But fuck ads in general
What if someone tries to impersonate someone with a high reputation such as a professional or a politician?
I’m not saying deepfakes aren’t a problem, they’re extremely worrisome for the future trustworthiness of any visual media, just that people shouldn’t listen to celebrities.
People can already do that with written media, and we have ways to deal with that.
There are ways, but whether or not they are effective enough remains open for debate. During the pandemic misinformation reigned supreme, setting millions of people back in the process. Adding deepfakes to the mix is not going to make things better.
Thank you for the suggestion for YouTube
Yw. I’ve found there’s a few others as well that have varying degrees of functionality. RV suits me though, it’s control over the interface is fairly comprehensive. I hate the news bar and shorts nonsense. It’s wonderful.
Teenagers? Weren’t you young and naive too once?
Yes, then I got scammed on runescape once and became old and jaded.
Sure. And I followed music and a little fashion like everyone does.
And yet even in those days, actors selling things was never anything more than that; actors being used for advertising.
Sometimes that can be genuinely funny, or moving etc, but I’m not invested in any actor past their acting ability.
Oh look, Robert Deniro is in an ad for pasta sauce, is not the same as exposing myself to every published thought of Robert Deniro. He’s a great actor and he’s probably a great guy, but his machinations on the school run or biscuits? Nope.
I’ve been using Mastodon recently and it’s rapidly becoming clear why I never used Twitter. I don’t give shit and I’ve got better things to do.
Like Lemmy and trying to stop using Reddit. And family and work and my hobbies…
Did anyone ever think that celebrities that appeared in advertisements actually used or liked the products they are paid to promote?
This seems like false outrage.
I think the issue is more that people think something is legitimate, and when they go to purchase it or something they get their identity stolen
The celebrities may pay lip service to that, but really they’re concerned about unlicensed use of their image.
Oh my sweet summer child
I know, I have a bad habit of underestimating the collective stupidity of people.
They particularly liked the part of their partnership when the cheque cleared in their bank account.
I guess if you’re stupid enough to buy a dental plan based on Tom Hanks’s recommendation, you’re also dumb enough to think Tom Hanks still looks that young.
Unfortunately, still “smart” enough to vote.
Been going on for years already,… They only noticed this now? 😅
This is the best summary I could come up with:
The next day, CBS anchor Gayle King warned of a similar scheme using her likeness to sell a weight-loss product.
Also on Monday, YouTube celebrity MrBeast posted on social media network X about a similar scam that features a modified video of him with manipulated speech and lip movements promoting a fraudulent iPhone 15 giveaway.
As we’ve warned, convincing AI deepfakes are an increasingly pressing issue that may undermine shared trust and threaten the reliability of communications technologies by casting doubt on someone’s identity.
Currently, companies like Google and OpenAI have plans to watermark AI-generated content and add metadata to track provenance.
Meanwhile, social media networks will likely need to step up moderation efforts, reacting quickly when suspicious content is flagged by users.
Almost a year later, with technology advancing rapidly, a small taste of that chaos is arguably descending upon us, and our advice could just as easily be applied to video and photos.
The original article contains 585 words, the summary contains 155 words. Saved 74%. I’m a bot and I’m open source!
These celebrities should be making $60,000 to $150,000 like the rest of us anyways. What the hell do they produce
Many actors make that, or much less. The big names put asses in seats though. No one is paying money to watch my loser brother in law pretending to be stranded on an island yelling at volleyballs.
“Elon has an invention that can turn anyone in to a millionaire in 30 days!”
